Show Information

Episode Number: 93

Date: July 23, 2025

Duration: 27:29

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Chris Gist

Company: Paradise Home Services

Guest Website: www.ParadiseHomeServices.com

Guest Email: Chris.Gist@ParadiseHomeServices.com

Summary

In this episode of the Freedom Blueprint Podcast, host Justin Deese and his business partner Chris Gist discuss their journey in entrepreneurship, touching on personal insights, the importance of freedom, leadership lessons, and the significance of creating a positive company culture. They also delve into their experiences in the HVAC industry and share valuable wisdom on maintaining happiness within a growing business.

Takeaways

• Why they value fun as a core business principle
• What freedom really looks like after a business sale
• How brisket, breakfast, and team culture helped build loyalty
• The role of HVAC in their growth (and why variable speed systems are game changers)
• The importance of creating a business that supports happiness, not just profitability

Chapters

00:00 Welcome to the Freedom Blueprint Podcast

03:01 Rapid Fire Questions with Chris

05:08 Defining Freedom as a Business Owner

08:15 Lessons from Selling to Private Equity

10:32 Creating a Positive Company Culture

19:04 Navigating Seasonal Business Trends

23:50 Final Thoughts on Culture and Happiness

Keywords

#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #PrivateEquityExit #BusinessGrowth #CompanyCulture #LeadershipLessons #Entrepreneurship #BusinessFreedom #HVACMarketing #ChrisGist #JustinDeese #ChrisGist#ServiceBusinessSuccess #BuildToSell #FunAtWork

Show Information

Episode Number: 92

Date: June 16, 2025

Duration: 33:25

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Jimmy Speyer

Company: Glass House

Guest Website: GlassHouse.biz

Summary

In this episode, Justin Deese and Jimmy Speyer discuss the current economic climate and its implications for home service businesses. They explore the concept of recession preparedness, emphasizing the importance of measuring key performance indicators, understanding customer acquisition costs, and the potential benefits of subscription models. The conversation also highlights innovative strategies for maintaining customer relationships and educating them about new technologies. Finally, they provide an overview of Glass House, a company dedicated to helping home service businesses enhance their outreach and profitability.

Takeaways

• Preparedness is key in uncertain economic times.
• Understanding your cost of revenue versus lead cost is crucial.
• Subscription models can smooth out cash flow for businesses.
• Educating customers can lead to increased sales opportunities.
• Proactive outreach is more effective than reactive strategies.
• Measuring performance metrics helps identify underperforming channels.
• Maintaining customer relationships is essential during slowdowns.
• Innovative services can create additional revenue streams.
• Understanding capital costs is vital for business sustainability.
• Glass House offers tools for effective customer outreach.

Chapters

00:00 Introduction and Context Setting

02:19 Understanding Economic Uncertainty

05:23 Preparing for Recession: Key Strategies

08:25 Measuring Performance and ROI

11:29 Innovative Business Models: Subscription Services

14:23 Leveraging Customer Relationships for Growth

17:26 Staying Ahead with Technology and Trends

20:45 The Power of Customer Referrals

24:06 Educating Customers vs. Selling

25:44 Subscription Models in Home Services

27:46 Preparing for Economic Changes

29:10 Introduction to Glasshouse

31:40 Proactive Outreach Strategies

Keywords

recession preparedness, home service businesses, subscription models, economic uncertainty, customer education, capital management, business strategies

Show Information

Episode Number: 91

Date: June 9, 2025

Duration: 20:15

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese discusses the complexities of leadership, emphasizing the importance of understanding different leadership styles. He explores the four core styles: visionary, democratic, coaching, and commanding, detailing their strengths and weaknesses. Justin encourages leaders to identify their own style and adapt it to meet the needs of their teams, highlighting the significance of aligning personal and team motivations for effective leadership.

Takeaways

• Leadership is a learned behavior, not just innate.
• Understanding your leadership style can transform team performance.
• There are four core leadership styles: visionary, democratic, coaching, and commanding.
• Effective leadership involves inspiring and clearing obstacles for your team.
• Aligning your 'why' with your team's 'why' is crucial.
• A good culture encourages team loyalty and reduces turnover.
• Self-evaluation and feedback from your team are essential for growth.
• Flexibility in leadership style is important based on team needs.
• Great leaders are aware and willing to adapt their approach.
• Consistent presence and growth as a leader lead to company growth.

Chapters

• 00:00 Introduction to Leadership Challenges
• 00:31 Understanding Leadership Styles
• 02:07 The Importance of Aligning Team and Leader Why
• 04:20 Exploring the Four Leadership Styles
• 06:47 Self-Evaluation and Feedback in Leadership
• 09:29 Adapting Leadership Styles to Team Needs
• 12:04 The Essence of Effective Leadership
• 14:21 Conclusion and Call to Action

Keywords

leadership, leadership styles, team motivation, coaching, commanding, democratic, visionary, business growth, team culture, self-evaluation