• Episode Number: 105
• Date: September 8, 2025
• Duration: 30:26

Host Contact Information

• Host: Justin Deese
• Website: JustinDeese.com
• Contact: Justin@JustinDeese.com

Guest Contact Information

• Guests: Stephanie & David Postell
• Company: Anchor Heating & Air | She Means Business | We Mean Business Conference
• Guest Website: WeMeanBusinessCHS.com
• Gift to listeners: Use code WMB150 to save $150 on registration

In this episode of the Freedom Blueprint Podcast, Justin sits down with husband-and-wife duo Stephanie and David Postell of Anchor Heating & Air to talk about their upcoming contractor-led conference, We Mean Business. Unlike traditional industry events, this conference is designed specifically for couples in the trades—providing an authentic, no-sales-pitch environment where contractors can connect, learn, and grow together.

From planning a Southern-style welcome party to creating space for real conversations about marriage and business, Stephanie and David share how their vision is helping entrepreneurs unplug, connect, and gain practical tools for long-term success.

• Why many industry conferences feel like sales pitches—and how We Mean Business is different.
• The unique challenges and strengths of running a home service business as a husband-and-wife team.
• The importance of “example therapy” over “talk therapy” when learning from successful couples in the trades.
• How unplugging from the daily grind often sparks the biggest breakthroughs.
• Why authenticity, networking, and shared experiences make this conference one-of-a-kind.

00:02 – Welcome back with Stephanie & David Postell

01:07 – Off-road adventures & unplugging as business owners

04:22 – The vision behind a contractor-led conference

07:57 – Why no one is focusing on husband-and-wife teams in the trades

12:29 – The inspiration for creating the We Mean Business event

16:11 – Respecting each partner’s role in the business

20:38 – Why timing matters: November slowdown & planning for 2025

22:25 – Unique experiences: Low Country boil & secret speakeasy party

24:07 – Conference details: dates, location, and registration info

27:35 – Speaker lineup & special guest couples

28:41 – Only 60 couples: Why this event is intentionally intimate

#WeMeanBusiness #AnchorHeatingAndAir #HomeServiceSuccess #ContractorLife #TradesBusiness #HusbandWifeBusiness #BusinessSpouse #HVACBusiness #PlumbingBusiness #ElectricalBusiness #EntrepreneurCouples #FreedomBlueprintPodcast

Episode Number: 104

Date: September 1, 2025

Duration: 49:02

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros)

Company: Relentless; Service Business Mastery; Trade Automation Pros

Justin sits down with Josh and Tersh to dig into practical automation for home service companies—think Trello-based install workflows, warranty tracking, AI-assisted review replies, and turning your “external brain” into daily to-dos. They preview their Tap Into the Future conference in Savannah (Oct 3–5) with a Savannah Bananas game and hands-on “speed-dating” build sessions where attendees implement real automations before Monday. The trio tackles pricing turbulence, bloated tech stacks, and why optimizing processes before automating is the only way to win.

• Optimize → Automate → Delegate: Don’t automate broken processes; fix them first, then layer in automation and handoff.
• Hands-on beats hype: Their event features interactive build tables (e.g., Trello job flow from “sold” to “permit/equipment ordered”) so you leave with working systems.
• Control overhead with connectivity: Too many disconnected apps drive up costs and complexity—map data flow end-to-end.
• Review engine flywheel: Automate empathetic Google review replies and spin those into cross-platform social posts.
• Build an “external brain”: Capture ideas in a single place (e.g., Google Sheet) and auto-convert them into prioritized daily tasks.
• AI ≠ set-and-forget: Models change; prompts and workflows need periodic tuning to stay sharp.

00:00 — Welcome, Service Business Mastery & Trade Automation Pros, Savannah Bananas love

01:18 — The Bananas effect: from pushback to sellouts

06:26 — 2025 market weirdness: costs up, conversions down; why efficiency wins

08:36 — Why run an event in October (and how the Bananas inspired it)

10:50 — Format: mixer, ghost tours, interactive Saturday, automation speed-dating Sunday

11:58 — Build-live demo: Trello job/permit/equipment workflow

12:49 — Warranty claims automation (order → return → credit tracking)

16:38 — Humans + automation: free people from low-value data entry

21:05 — Prompt engineering today: still helpful, less mystical

26:31 — Search is shifting; AI browsers, agents, and what’s next

32:49 — Toward agentic, connected companies by decade’s end

34:12 — Centralizing comms vs. scattered texts/emails

38:51 — The “external brain” system & scheduled daily tasks

43:30 — Skool community for step-by-step Zapier/CRM templates

46:23 — Event info & speaker lineup; where to learn more

47:12 — Closing thoughts

#HomeService #HVAC #Plumbing #Electrical #TradeAutomation #Zapier #ServiceTitan #HousecallPro #Trello #AIWorkflows #GoogleReviews #CustomerExperience #Operations #ProcessOptimization #MarketingAutomation #Relentless #ServiceBusinessMastery #TradeAutomationPros #SavannahBananas #TapIntoTheFuture

Episode Number: 103

Date: August 25, 2025

Duration: 38:41

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Ryan Chute

Company: Wizard of Ads

Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.

Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.

If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.

• Why traditional “me-too” marketing makes your business invisible.
• How entertainment and storytelling build trust and memorability.
• The difference between values and beliefs—and why your brand needs the former.
• Why radio remains one of the most cost-effective and powerful advertising tools.
• How to use brandable chunks (jingles, slogans, hooks) that customers will sing back to your team.
• Why operations must deliver before marketing can accelerate growth.

00:00 – Welcome & Introduction to Ryan Chute

02:00 – Ryan’s Journey into Marketing & Wizard Academy

06:00 – Why Most Digital Marketing Misses the Mark

10:00 – How Wizard of Ads Creates Memorable Brands

14:00 – The Power of Entertainment in Marketing

19:30 – Spending Less on Marketing by Playing the Long Game

21:30 – What Business Owners Must Fix Before Budgeting Ads

24:00 – Values vs. Beliefs: The True Core of Branding

27:30 – Marketing as More Than Ads: Operations & Delivery Matter

29:00 – The Surprising Power of Radio Advertising

33:00 – A Marketing Challenge for Listeners

36:00 – How to Connect with Ryan Chute

37:15 – Closing Thoughts

#FreedomBlueprintPodcast #HomeServiceMarketing #WizardOfAds #RyanChute #HVACBusiness #PlumbingBusiness #ElectricalBusiness #MarketingStrategy #BrandBuilding #BusinessGrowth #StorytellingMarketing #RadioAdvertising #CustomerTrust #BusinessValues #Entrepreneurship