What if scaling from six to seven (and even eight) figures wasn't about working harder…but about doing less with way more intention? In this episode, we unpack what actually changes as you grow — and what must stay the same — so you can build a business that doesn't chew you up on the way to your next revenue milestone.

In this conversation, Hannah Chapman, CFP®, APMA®, CRPC® sits down with Austin Netzley — founder & CEO of 2X and Operations.com, emotional Projector, and author of From 6 to 7 Figures and The 2-Week Vacation Test. Austin shares how to turn your business into a machine that can run and thrive without you, the hidden “valleys of death” between each stage of growth, and the operational and leadership shifts required to go from hustler to true CEO with real freedom and optionality.

• What actually stays the same from six to seven to eight figures — and what must change in your time, focus, and leadership

• How to avoid “solving step-4 problems at step 1” and the costly mistake of overbuilding for a $10M business when you're at $1–2M

• Why most multi–six-figure founders should double down on one marketing channel instead of chasing 7–10 different ones

• How to think about fractional leadership (where it works brilliantly and where you really need someone full-time inside your culture)

• Why over-hiring leadership too early crushes profit and slows decisions — and what Austin learned from an 18-month marketing downturn

• How to think about revenue vs. profit, and why a $1M business with 50% margins can feel way better than a $5M business with none

• What Austin is seeing in 8–9 figure companies behind the scenes — and why it's “way simpler than you think” when operations are excellent

Connect with Austin here:

Website: https://www.austinnetzley.com/

Facebook: https://www.facebook.com/scale2x/

IG: https://www.instagram.com/netzley/

YouTube: https://2x.co/youtube

LinkedIn: https://www.linkedin.com/in/austingnetzley

Connect with Hannah here:

X² Wealth Planning Website: https://x2wealthplanning.com/

Expansive CEO: https://expansiveceo.com/

Hannah's Website: https://hannahrchapman.com/

Instagram: https://www.instagram.com/hannah.chapman.cfp

Facebook: https://www.facebook.com/hannahchapmanfinancialadvisor/

LinkedIn: https://www.linkedin.com/in/hannahrchapman/