From Dream to Reality: The Journey of Diva Cup With Carrine Chambers-Saini
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From Dream to Reality: The Journey of Diva Cup With Carrine Chambers-Saini
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In this episode, Shalini interviews Carinne from Diva Cup, who shares her entrepreneurial journey and the challenges she faced in building the company. Carinne's mother had a dream of creating a better menstrual product, which led to the development of Diva Cup. They faced financial struggles, especially when trying to enter the mass market, but they were able to sustainably grow the business. Carinne emphasizes the importance of finding passion and purpose in your business, as well as the need to constantly adapt and reinvent. Diva Cup has recently rebranded and is expanding its product line to support women through all phases of life. Takeaways Entrepreneurship is a long and challenging journey that requires passion and determination. Financial struggles are common in business, but it's important to be cautious and realistic with spending. Finding a purpose beyond just making money can provide motivation and fulfillment in entrepreneurship. Adaptability and the willingness to reinvent are crucial for long-term success in business. Rebranding and expanding product lines can help businesses stay relevant and meet the changing needs of customers.