From Hopecasting to Forecasting: Building a Predictable Revenue Engine
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From Hopecasting to Forecasting: Building a Predictable Revenue Engine
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À propos de cet audio
In this episode of Driving Growth, host Steve Whittington tackles one of the biggest challenges in B2B sales: the difference between forecasting and “hopecasting.” He breaks down how to move from intuition-driven projections to math-based, measurable forecasting systems built on deal velocity, close rates, and retention data. With practical insights on how to map growth from existing accounts and fill pipeline gaps, Steve shares a clear roadmap to turn revenue goals into predictable outcomes.
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