From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1)
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From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1)
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Maximising Instagram for Your Therapy Practice: Key Insights and Strategies
In this episode, host Claire Feldman delves into effective Instagram marketing strategies for therapists. After a week-long discussion with her membership community focusing on Instagram, Claire shares key learnings and practical tips. She emphasises the importance of authenticity and intentionality in social media usage, addresses common frustrations with the platform, and highlights the crucial role of consistent branding. Claire also explores how therapists can use Instagram to connect with potential clients by showcasing their unique personalities and expertise. The episode is packed with actionable insights on engaging content creation, leveraging Instagram's algorithm, and understanding modern search behaviours to attract ideal clients.
00:00 Welcome and Introduction
00:32 The Love-Hate Relationship with Social Media
01:55 Using Instagram Effectively for Marketing
04:58 Creating Engaging Content on Instagram
07:30 Defining Your Ideal Client and Niche
09:31 Optimizing Your Instagram Profile
13:17 Adapting to Changing Search Behaviours
20:20 Overcoming Visibility Challenges
22:31 Conclusion and Next Steps