When your networking isn’t turning into customers, the problem usually isn’t effort – it’s approach. In this episode of From Overlooked to Consistently Booked, Meaghan talks with health coach and networker-extraordinaire Rob Henshaw about how he shifted from transactional sales tactics to authentic, relationship-driven growth.

Rob shares his powerful personal story of losing 80 pounds, reversing Type 2 diabetes, and having it removed from his medical chart – and how that transformation shaped the way he now shows up for others. Instead of pushing for the quick win, Rob plays the long game: focusing on making people feel seen, building real connections, and becoming a trusted resource in his network.

In this episode, we explore:

• Why traditional “pitch-first” networking rarely leads to real business
• The difference between transactions and true transformation
• How to become memorable even if you’re not the loudest person in the room
• What it looks like to build a referral-based business by serving first
• How authenticity, availability, and collaboration deepen trust over time
• Practical ideas for using social media to build genuine connections, not just attention

If you’ve ever wondered why your networking efforts aren’t translating into customers, this conversation will help you rethink your strategy and lean into connection as your most powerful business advantage.

Want to go deeper?
Meaghan breaks down the full framework in this month’s YouTube lesson:
How to Build a Referral Engine That Actually Works

Connect with Rob

Facebook - https://www.facebook.com/robbie.henshaw

LinkedIn - https://www.linkedin.com/in/robbiehenshaw/