From PR Intern to Powering Kevin Hart’s Tequila: Kristin Turner’s Journey
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From PR Intern to Powering Kevin Hart’s Tequila: Kristin Turner’s Journey
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From PR intern to Warner Records and now VP of Brand Operations at Global Brand Equities, Kristin Turner has built a career that turns influence into infrastructure. She’s helped shape celebrity-founded brands like Gran Coramino with Kevin Hart, Mercer + Prince with A$AP Rocky, and Maison No. 9 with Post Malone — proving that star power alone doesn’t build lasting businesses.
In this conversation, Kristin gets real about the evolution of her ambition, the lessons she’s learned navigating PR, music, and brand partnerships, and why detaching from outcomes is key in high-stakes industries. We dive into:
Why some celebrity brands fail — and what separates the ones that scale
How to reinvent yourself when the path ahead isn’t clear
Building confidence as a minority voice in boardrooms and negotiations
The balance between ambition, resilience, and letting go
This is a masterclass in turning uncertainty into opportunity — and building brands (and careers) that last.