In this episode of the Disruptive Franchise Podcast, Kristina Jones shares with me her journey as a Diddi Dance franchisee, her experiences at this year's Disruptive Franchise Awards, and the importance of innovation in business.

We talk about the challenges she faced when rebuilding her franchise post-COVID, the significance of community engagement, and we offer advice for those looking to innovate in their own businesses.

Key Takeaways:

• Kristina fell in love with Diddi Dance from the start.
• 2023 marked a significant year for Kristina's franchise growth.
• Entering the awards was a way to celebrate her achievements.
• Innovation is crucial for staying relevant in business.
• Shared learning can inspire others and create community connections.
• It's important to balance profit with customer happiness.
• Stepping back can provide clarity for innovation.
• Imagining a world without failure can spark creativity.
• Community engagement is more valuable than immediate profit.
• Building genuine connections drives word-of-mouth marketing.

Contact Kristina at Diddi Dance:

• Website: https://www.diddidance.com/diddi-dance-newales
• Instagram: https://www.instagram.com/diddidancenewales/

Keywords

Diddi Dance, Kristina Jones, Disruptive Franchise Podcast, innovation, franchisee, children's development, community engagement, awards, business advice, entrepreneurship

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A Thank You To Our Sponsors:

Our headline sponsor, Bookwhen makes event booking beautifully simple.

Bookwhen is a powerful, intuitive booking system that helps businesses grow by taking the hassle out of scheduling. From classes and appointments to workshops and franchise-run events, we support thousands of organisers across the UK and beyond saving time, reducing admin, and delivering a seamless experience for their customers.
Whether you're running your first event or scaling a nationwide franchise, Bookwhen gives you everything you need to manage bookings in one place.

Our exclusive podcast sponsor, Make Your Mark Podcast Agency are passionate about helping franchise brands and awards bodies alike amplify their visibility, build deeper connections, and stay ahead of the curve—and podcasting is a game-changing tool to do just that.

This partnership is about backing a movement we both believe in—and sparking a conversation that franchisors and event organisers can’t afford to ignore.

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