From Self-Promo to Storytelling: Why Value Wins
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From Self-Promo to Storytelling: Why Value Wins
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Want your story to be shared far and wide and influence more people? Don’t make it about you. Ditch the sales pitch. Content that authentically inspires, entertains, and educates wins.
In this episode, I talk with my co-conspirators for good, Zach and Bryce from ISSIMO - our first Team-cast, where we riff on the topic of content that is about giving value vs. taking.
We give the recipe for creating content that people actually want to share and rally around.
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