From Small-Town Indiana to Shaping Western Sports: Jenna Morr on building brands, athletes, and a movement
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From Small-Town Indiana to Shaping Western Sports: Jenna Morr on building brands, athletes, and a movement
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A small-town girl who planned on dentistry ends up redefining how the world sees cowboys and cowgirls...this is Jenna Morr's story, and it’s packed with lessons any brand or athlete can use. We sit down with Jenna to chart her leap from Big Ten athletics and the Denver Broncos to PBR, Cavender’s, and now Teton Ridge, where she leads social and content across properties like The American Rodeo, the Arizona Ridge Riders, the Cowboy Channel, and Cowboys & Indians. The throughline is simple and powerful: authenticity scales, polish does not.
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