In this episode, I sit down with Aleric Heck — founder of AdOutreach, YouTube ads expert, and the guy who turned a childhood YouTube hobby into an 8-figure performance marketing and software empire.

Aleric shares how he went from filming app reviews at age 12… to building a fully automated YouTube channel generating six figures per year… to becoming the go-to authority for high-impact YouTube advertising.

We dive deep into:

- How Aleric scaled from a college dorm room to leading one of the top YouTube ad consultancies in the world

- His step-by-step process for creating YouTube ads that convert (even when Meta stops working)

- Why most entrepreneurs massively misunderstand YouTube — and how to fix it

- The power of omnipresent retargeting, simple funnels, and evergreen creative

- How to build genuine brand authority (not just followers)

- His next play: building software, scaling beyond 8-figures, and chasing the billion-dollar opportunity

If you’re a coach, consultant, or entrepreneur who wants to attract better clients, master YouTube ads, or build a long-term brand — this is a masterclass on scaling attention, systems, and authority.

Timestamps:

00:00 How a 12-year-old app reviewer built his first YouTube business

02:00 Automating a 600K+ subscriber channel

07:50 Discovering YouTube ads before anyone else

10:30 College hustle — stacking classes to build a business

14:00 Why creators underestimate YouTube ads

16:00 The winning structure of a high-converting YouTube ad

18:30 Funnels that work best for high-ticket offers

22:00 How Aleric structures his week as an 8-figure CEO

29:00 In-person events, brand, and the fastest trust-builders

38:00 Building software + the billion-dollar long game

54:00 The YouTube future + omnipresent retargeting

1:02:00 Where to learn from Aleric next

Ready to scale your brand and income with video?

👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep091