Page de couverture de Frontier CMO

Frontier CMO

Frontier CMO

Auteur(s): Presented by Think with Google
Écouter gratuitement

À propos de cet audio

 There has never been a more exciting - or more demanding - time to be a marketer. The AI era is here, transforming everything and pushing the role of the CMO into a full revolution. With immense pressure to prove value and new tools in our hands, the old playbooks no longer work. Join host Josh Spanier, VP of Marketing at Google, as he goes off the map with the industry's most daring leaders. This isn't about theory, it's about getting into the trenches with the CMOs and pioneers who are navigating this new landscape right now. Together, we'll explore the real-world playbooks they're writing, the challenges they're overcoming, and the opportunities they're seizing. Welcome to the frontier.2024 Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Introducing Frontier CMO by Think with Google

    Introducing Frontier CMO by Think with Google
    Dec 11 2025
    In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. New episodes drop January 2026. We’re asking the questions others won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.
    Voir plus Voir moins
    1 min
  • Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers

    Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers
    Dec 4 2024
    This week on Modern Marketers, Tombras president Dooley Tombras joins Google's Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI. Dooley shares a few favorite campaigns from his 20 years at Tombras, how he balances classic marketing metrics with modern approaches, and what the next five years look like for the agency.
    Voir plus Voir moins
    22 min
  • McDonald's VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers

    McDonald's VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers
    Nov 13 2024
    This week on Modern Marketers, McDonald's VP of Marketing Elizabeth Campbell joins Google's Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizabeth shares some of McDonald's most iconic marketing campaigns and product launches she has worked on over the years, as well as tips for engaging with consumers in a way that feels natural to them and how the brand decides what does and doesn't need to be tested.
    Voir plus Voir moins
    25 min
Pas encore de commentaire