What if your brand had a signature scent that made clients feel exactly what you wanted them to feel — trust, luxury, energy, nostalgia?

In this episode of Future Fit Leadership, I sit down with doctors-turned-entrepreneurs Suji and Jeeva, co-founders of BrandScent, the game-changing business behind some of Australia’s most memorable branded fragrances. From maternity leave side hustle to Shark Tank and scent tech innovation, their journey blends science, storytelling, and serious startup grit.

We explore how scent influences behaviour, memory, and brand loyalty — and why scent might just be your most powerful (and overlooked) branding tool.

If you’ve ever said, “This place smells like success,” this episode is for you.

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In this episode, we’re excited to feature Matt Jones, the co-founder of Four Pillars Gin, a brand that has redefined the craft gin industry in Australia and beyond.

Join us as we delve into Matt's journey from political advisor to brand strategist, exploring how storytelling and authentic leadership play crucial roles in building a globally recognized brand.

Matt shares valuable insights on:

• The importance of crafting compelling narratives that resonate with customers
• How genuine leadership fosters a culture of brand ownership among employees
• The strategies behind Four Pillars' rise in a crowded market

Whether you’re a leader, a marketer, or simply a gin enthusiast, this episode offers inspiring lessons on connecting with your audience and creating lasting impact. Tune in now to discover how great storytelling can elevate your brand to new heights!

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Are you tired of feeling sluggish, achy and uninspired at work? The solution may lie in embracing micro movements throughout your day. Lizzie Williamson, a former professional dancer and wellness expert, shares her transformative approach to revitalizing the workday through simple, yet powerful bursts of activity.

Lizzie's journey began 15 years ago when she found herself in the grips of postnatal depression. The very activity that had once brought her so much joy - dancing - had become an immense struggle. Determined to reclaim her wellbeing, Lizzie started with the smallest of steps - literally.

"I just kept doing these little plies at my kitchen counter," Lizzie recalls. "Even though my head said it was pointless, there was something about that tiny sense of achievement that kept me going." This simple act of self-care was the catalyst for Lizzie's remarkable transformation and the birth of her global movement.

Lizzie's mission is to inspire a global "active workday revolution," empowering leaders and employees to embrace movement as an integral part of the modern workplace. Her book, "The Active Workday Advantage," provides a roadmap for organizations to implement simple, yet impactful changes.

"The way we're working in this century is not working," Lizzie declares. "It's time to challenge the status quo and create workplaces that prioritize the physical and mental wellbeing of our people."

So, are you ready to unlock your inner pharmacy and revolutionize your workday? Start with a simple micro movement today, and watch the transformation unfold.

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