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Future Proof

Future Proof

Auteur(s): Kantar & Saïd Business School Oxford University
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À propos de cet audio

 Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

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Kantar & Saïd Business School, Oxford University Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Beyond the Funnel: Reimagining B2B Marketing

    Beyond the Funnel: Reimagining B2B Marketing
    Sep 17 2025

    With the global B2B market projected to reach nearly $29 trillion in 2025, digital-first buyers are demanding more personalized, authentic, and human experiences. At the heart of this evolution are creators—marketers, thought leaders, and employees—who are building trust and community in ways traditional brand marketing can’t.

    In this episode, Nicole Jones is joined by two powerhouse voices from LinkedIn’s B2B Institute, Ty Heath, Director and Founder of the practice, and Caroline Day, Global Director. Together, they unpack:


    • The evolution of B2B marketing and storytelling
    • The unique role and value of B2B creators
    • How LinkedIn is empowering brands to leverage creator influence
    • The intersection of AI, neuroscience, and employee advocacy in modern marketing


    Whether you're a marketer, brand leader, or aspiring creator, this episode is packed with insights on how to future-proof your strategy—and your skillset—for the next era of B2B.

    Hosted on Acast. See acast.com/privacy for more information.
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    41 min
  • How does Reckitt harness AI to drive transformation?

    How does Reckitt harness AI to drive transformation?
    Sep 10 2025
    In this episode, Jane Ostler interviews Bastien Paraiso, SVP of IT and Digital Marketing and Transformation at Reckitt. They discuss the transformative role of AI in marketing, the launch of Reckitt Catalyst, a program aimed at supporting entrepreneurs in health and hygiene, and the importance of creativity tied to purpose. Bastien shares insights on how Gen AI is being utilized to enhance marketing efficiency, the significance of data quality, and the future landscape of marketing where human touch remains vital despite advancements in AI.

    Hosted on Acast. See acast.com/privacy for more information.
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    15 min
  • From Rides to Reach: Mobility Media Unlocked

    From Rides to Reach: Mobility Media Unlocked
    Aug 5 2025

    Mobility media is turning everyday rides into powerful brand moments—blending digital precision with real-world presence to deliver contextual, location-aware ad experiences. While these new ad formats drive a lot of value for brands, there are still challenges in scaling mobility-based ad network, from responsible data use, and what it means to create seamless, omnichannel campaigns.

    In this episode of Kantar’s Future Proof Podcast, host Nicole Jones, Chief Media Commercial Officer at Kantar, sits down with Matt Trandall, Head of West at Lyft Media, to explore the fast-evolving world of mobility media. From pioneering streaming audio to redefining rideshare advertising, Matt shares his journey and Lyft’s transformation into a dynamic, data-driven media platform. Listen for a glimpse into what’s next for Lyft Media—from AI and smart cities to the future of autonomous advertising.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 min
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