Future Technology Series (Part 2): Unlocking the Value of Digital Media Rights in CRE
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Future Technology Series (Part 2): Unlocking the Value of Digital Media Rights in CRE
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In this episode, we explore how digital media rights are evolving in the commercial real estate space—from drone footage and virtual tours to AR experiences and interactive data. Our guest discusses how technologies like AI, VR/AR, and the Metaverse are reshaping ownership, licensing, and monetization strategies for digital content tied to real estate assets.
We also dive into how Fortune 500 companies are leveraging these rights beyond marketing—to drive revenue, forge partnerships, and unlock new business opportunities. Plus, we tackle the risks of not having a digital media rights strategy and what CRE leaders should be doing now to prepare for the future.
Tune in for insights on the intersection of tech, media, and real estate—and what it means for the next decade of CRE.