What good is eye-catching content if the hardware fails—or the CMS can't keep up? In this episode, we dive into one of the most important yet overlooked parts of a retail signage strategy: choosing the right hardware and content management system (CMS).

You'll learn:

✅ How to evaluate digital signage hardware based on store size and layout
✅ Key CMS features retailers should prioritize (like remote updates, scheduling, and analytics)
✅ Common pitfalls when choosing hardware and software
✅ Real-world examples of mismatched systems and how they affected store operations
✅ Pro tips for future-proofing your signage investment

Whether you're setting up your first screen or upgrading across multiple locations, this episode gives you the decision-making framework you need.

Retailers often invest in digital signage to boost customer engagement—but many fall into common traps that hurt performance and ROI. In this episode, we dive into the top five mistakes retailers make with digital signage—from poor content planning to neglecting analytics.

Whether you’re launching screens in one store or scaling across dozens of locations, this conversation will help you avoid costly missteps and build a smarter, more effective signage strategy.

Tune in to learn how to:

• Keep signage aligned with brand goals

• Avoid hardware and software mismatches

• Create content that actually engages

• Use data to improve performance

• Scale signage the right way

Perfect for retail leaders, marketing heads, and anyone managing in-store experiences.

Managing digital signage across multiple retail locations? In this episode, we break down what it takes to build a centralized, scalable signage strategy. From standardizing content to leveraging cloud-based management and ensuring compliance, learn how multi-location retailers can create consistent, engaging in-store experiences.

Discover practical tips, real-world examples, and smart tools to help your brand stay visually consistent, locally relevant, and operationally efficient.

🔗 Explore more: https://retailr.ai/retailr-digital-signage