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G2’s Michelle Vu on winning with context in B2B sales

G2’s Michelle Vu on winning with context in B2B sales

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 In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why: - ICP is about more than acquisition - AI wins compound over time - Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelle-koenig-vu/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

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