GA4 Mystery Solved: £6,800 Revenue, High Traffic & ZERO Orders Explained
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GA4 Mystery Solved: £6,800 Revenue, High Traffic & ZERO Orders Explained
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In this episode, we break down a real GA4 scenario where a website generated traffic and revenue numbers , but resulted in zero actual orders.
This is a classic case of high traffic with shallow intent, and most advertisers completely misread this data.
Inside this episode:
- Why GA4 can show revenue without real purchases
- How shallow intent traffic misleads Google Ads decisions
- What metrics actually matter beyond traffic
- How to identify fake signals vs real buyer intent
- The exact fixes we apply at AdShot Media to clean funnels and improve conversions
If you’re running Google Ads or analyzing GA4 reports and something feels “off,” this episode will save you from making the wrong optimization decisions.
🎧 Follow the AdShot Media Podcast on Spotify for weekly episodes on Google Ads, GA4, marketing psychology, and agency growth.
google ads, performance marketing, ecommerce marketing, ga4 analytics, conversion rate optimization, buyer psychology, agency growth, marketing strategy, google ads strategy, google ads optimization, paid ads, performance marketing, digital marketing