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Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It *is* possible to get more clients without sacrificing your personal life. Tune in now.

📰 About Phyllis Sisenwine:
Phyllis Sisenwine is a Master Certified Coach (MCC). She has spent more than 25 years helping lawyers build more profitable and better-run law firms. She works with solo attorneys and law firm owners on business development, delegation, referrals, and time management. Phyllis is also a nationally recognized motivational speaker, the author of Market You Must, and a frequent radio and TV guest. She is renowned for her high-energy, hands-on coaching style.

👉 Sasha and Phyllis explore:
— How to spot $25/hour tasks and delegate them so you can focus on $300/hour work.
— The “lady in red” branding lesson that created unexpected business opportunities.
— Why alumni networks and bar associations are *HUGE* gold mines for business.
— How TOP attorneys leverage speaking engagements (free ones!), referrals, and one-on-one meetings.
— Why “meeting with yourself” is the most profitable habit you can develop.

👉 Main Takeaways from the Episode:
— Pick one growth channel (speaking gigs, building referral pipelines, or 1:1 meetings with potential clients and partners) and schedule it weekly. Consistency is vital.
— Identify $25/hour tasks and delegate them so you can spend time on $300/hour work.
— Block 2 hours every week for uninterrupted thinking time to map your law firm’s growth plan.

📞 Connect with Phyllis Sisenwine:
• Website: https://powerfulcoaching.com/
• LinkedIn: https://www.linkedin.com/in/phyllissisenwine

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Future-proof your law firm. Tune in today.

📰 About Micki Love:
Micki Love is the talented CEO & President of CJ Advertising and a 32-year legal industry veteran. She started her career as a runner at a small personal injury firm in Kentucky and rose to become COO, helping scale the firm to 175+ employees across multiple states. After advising law firms nationwide through Vista Consulting, Micki joined CJ Advertising in 2018, where she now leads strategy, growth, and client success.

👉 Sasha and Micki explore:
— How AI is reshaping intake, operations, and client attraction (and where authenticity still shines).
— Why referrals continue to outperform every marketing channel.
— The “100-touch-point” strategy smart firms use to get remembered.
— The *very* costly mistake most firms make with 60% of their leads.
— How smaller firms can now catch up to “800-pound gorillas” using content, visibility, and smarter systems.

👉 Main Takeaways from the Episode:
— Stop ignoring rejected leads. Build a simple nurture system (email + text + check-ins) for the 60% who don’t become clients today.
— Strengthen your referral engine: add post-case follow-ups, anniversary messages, and client surveys.
— Create authentic content (avoid AI avatars). Record short videos answering real client questions and share them across platforms.
— Don’t rely on one channel. Use at least 8 to 12. Grow your visibility across referrals, email, video, community presence, SEO, and more.

📞 Connect with Micki Love:
• Website: https://www.cjadvertising.com/
• LinkedIn: https://www.linkedin.com/in/milove

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and marketing, to hit that golden 20–25% profit margin. Tune in today.

📰 About Ryan Kimler:
Ryan Kimler is the founder of Net Profit CFO, with a highly impressive track record. He partners with law firm owners to increase net profit margins by 52%+ and unlock 6 figures in additional owner distributions — often within 90 days! Ryan is also the creator of the Profit Clarity Blueprint™, a system built to replace reactive financial decisions with clear profit targets, cashflow forecasting, and CEO-level visibility. You can find Ryan at The Legal CFO podcast, where he teaches lawyers how to run firms that actually pay them back.

👉 Sasha and Ryan explore:
— Why only 4% of businesses cross $1M — and how to model a profitable, scalable firm after them.
— Why start with take-home pay, then reverse-engineer your profit, staffing, and revenue.
— Ryan’s law firm benchmarks: ~20% overhead, ~45% payroll, and 10–15% marketing.
— Why your billable staff must generate 3–5x their total compensation.
— Why chasing revenue without profit margin backfires ($1M more work can mean just $13K in profit).
— The CEO shift that creates 7-figure law firms.

👉 Main Takeaways from the Episode:
— Audit your expenses using Ryan’s benchmarks: aim for ~20% overhead, ~45% payroll, and 10–15% marketing to unlock 20–25% profit.
— Run the ROI test: every billable team member should generate at least 3–5x their total compensation.
— Shift into CEO mode: block weekly “thinking time” on your calendar to focus on strategy, systems, and growth (not cases).

📞 Connect with Ryan Kimler:
• Website: https://netprofitcfo.com/
• LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/