Shoppers are drowning in ads, knock-offs and ghost websites. So how do real makers earn real trust?

In our Season 2 opener, Angela and Renée unpack what’s changed in online shopping, how to spot (and avoid) dodgy storefronts, and the trust signals that help genuine makers stand out. We talk local shipping, quality that lasts, transparent “About” pages and customer care that actually cares. Plus a scam story, your listener invites for Season 2, and what we’re watching and reading.

What we cover in this episode:

• Ghost websites and cheap imports are flooding feeds and how makers can win trust through story, quality, and care.
• Renée’s scam story shows why trust signals (About page, clear returns, authentic connection) really matter.
• Local makers often ship faster than global giants and how to use this as a selling point.
• Educate buyers on “buy it for life” thinking: durable, heirloom-quality products over disposable trends.

Head to our website for links, transcript and show notes.

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Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

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