Gaming industry veteran Adam Chernoff was our guest for a wide-ranging conversation during a new episode of the Gaming News Canada Show presented by Bede Gaming.

Chernoff, who returned to Covers at the beginning of 2026, this time as Senior Manager – Growth Initiatives, first cut his teeth in the sports betting industry as a sportsbook manager with Bahamas-based A Sure Win in 2011 in the days when lines were set by human beings, not algorithms. The Saskatchewan native also spoke at length about the evolution of regulated gambling in Canada, including a competitive Ontario market that will recognize its four-year anniversary in April and has produced more than $2 billion in tax revenue for the province.

We also asked Chernoff for his thoughts on the incoming open market in Alberta and on the ongoing business of affiliates in the sports wagering and gaming space.

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In 11 days, the Olympic flame will be lit to raise the curtain on the Milan/Cortina Winter Games in Italy. Two days later, Bad Bunny will be joined at Levi’s Stadium in Santa Clara, CA, by the two last-standing teams in the National Football League for Super Bowl number 60. This summer, footy fans around the globe will be focused on the happenings on pitches in Canada, Mexico and the United States during the FIFA World Cup.

Months before the start of a very, very busy sports calendar, Vividata went and did some research on the habits of Canadian sports consumers in this still-evolving era of traditional television, digital and streaming services, and sports betting apps. So, on the eve of the Olympics and the Super Bowl, the timing was rather perfect to have Paul Briggs join your humble host on a new episode of the Gaming News Canada Show presented by Bede Gaming.

Briggs, the Senior/Principal Analyst for EMARKETER’s Canadian business did a rather deep dive into the report. That included the ongoing power of live sports for consumers in-stadium and watching from the comfort of their living rooms, in a bar, in a train or at an airport gate. Vividata’s survey also revealed that one-third of sports bettors are wagering at least once a week and 5% are betting daily. Briggs and host Steve McAllister also mentioned the 10 most-engaged sportsbook apps in Canada including three from provincial lottery and gaming corporations.

Briggs also spoke about advertising and sponsorship in the Canadian sports industry and a surprising revelation about merchandise sales.

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Before hopping on a plane to Spain for this week’s ICE Barcelona, gaming industry veteran Ilkim Hincer hopped into the virtual studio for a new episode of the Gaming News Canada Show presented by Bede Gaming.

The interview with Hincer, the Chair Emeritus of the Canadian Gaming Association who joined Integrity Compliance 360 in October as President, Canadian Operations & Managing Director, Global Advisory Strategy, took place just days after Alberta Gaming Liquor & Cannabis made registration available for the province’s incoming legal sports betting and gaming market. Hincer, who joined gaming industry stakeholders on a call a week ago with Alberta minister Dale Nally and AGLC personnel, provided his thoughts and layers on the next Canadian jurisdiction to join Ontario in a competitive, regulated marketplace.

Hincer, given IC360’s involvement in U.S. college sports, was guarded in his response to our question about a point-shaving plot involving 39-plus players and 17 Division 1 teams in NCAA men’s basketball. He also discussed with host Steve McAllister last week’s announcement of an extended agreement between IC360 and the PGA Tour to incorporate the company’s ProhiBet platform into the tour’s gambling oversight.

Finally, McAllister asked the former CGA chair if he had any words of wisdom for incoming Chair Scott Vanderwel.

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