If you’ve ever wondered how some business owners seem to create endless content, grow their authority, and attract leads without chasing them — podcasting is often the quiet engine behind it. This session shows you how to use podcasting as a practical business tool, even if you’re not technical, don’t love being on camera, or think “surely the market’s already crowded”.

In this replay, Phil Better breaks down how podcasting can become a lead-generating, content-creating machine that feeds your marketing, builds trust, and opens doors you didn’t even know existed.

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What You’ll Learn:

• How podcasting generates leads without cold outreach
• Interview vs solo podcasts — and which works best for business
• Why podcast guests are often your warmest future clients
• Simple ways to turn one episode into weeks of content
• How to avoid “podfade” and keep your podcast consistent
• The gear, tools, and setup you actually need (and what you don’t)
• How podcasts open doors to partnerships, speaking, and media
• Ways to monetise podcasts beyond sponsorships

Why It Matters:

Small business owners don’t need more noise — they need smarter ways to be seen, heard, and trusted. Podcasting lets you have real conversations with the right people, repurpose those conversations into valuable content, and position yourself as an authority without grinding daily on social media. When done right, your podcast becomes an asset that works for you long after the episode is recorded.

About The Speaker:

Phil Better is an award-winning podcaster, podcast strategist, and producer based in Canada. He’s launched and grown multiple podcasts, helped business owners use podcasting as a lead generation tool, and worked behind the scenes on shows that have ranked globally. Phil specialises in making podcasting simple, strategic, and commercially useful for business owners.

Timestamps:

00:00 Why podcasting works as a business growth tool

03:08 Phil Better’s podcasting journey and results

06:02 Interview vs solo podcasts for lead generation

08:34 Turning podcast guests into warm business leads

11:37 Avoiding podfade and staying consistent

15:47 How long episodes should be and why it matters

18:32 Simple ways to promote podcasts organically

22:09 Tools, hosting platforms, and automation basics

26:18 Using podcasts for partnerships and authority

31:52 Monetising podcasts beyond sponsorships

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: ⁠https://ezyurl.co/bosio⁠