In this episode of Latest Development, Dirt sits down with Caitlin Cook (aka @DeadCaitBounce), Head of Growth at Moonwalk Fitness. They dive into the story behind Moonwalk, Solana-powered step challenges, habit formation, real-world activations, and building a sticky fitness product without sacrificing crypto principles.

From Seeker phone activations to walking with grandmas in Venezuela, this one’s a feel-good must-listen.

⏱ Timestamps 00:00 – Intro & Caitlin's crypto journey: Deutsche Bank → Hero → Moonwalk 04:35 – What is Moonwalk? A fitness habit engine built on Solana 06:33 – How step challenges work: money in, goals hit, rewards out 08:42 – The roadmap: beyond steps into cycling, swimming, & more 10:56 – Healthy degen bets: social psychology & personal accountability 13:32 – Target audience: beyond crypto, into global wellness 17:46 – Local activations: Nigeria, Vietnam, Venezuela, and Solana All-Stars 21:30 – Open platform strategy & future monetization flywheels 26:42 – Seeker launch impact: DAU doubled, 15K+ new signups 28:26 – Engagement rate: 45%+ players return for second games 31:03 – Why being offline boosts focus (and how Moonwalk helps) 34:13 – Dream job: Caitlin’s journey from finance to purpose-driven work

https://x.com/moonwalkfitness

https://x.com/DeadCaitBounce