In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos interview Jillian Ross, a master printer and collaborative artist based in Saskatoon, Canada. Jillian shares her journey into printmaking, her experiences in establishing a collaborative studio in Johannesburg, and her work with renowned artist William Kentridge. The conversation explores the importance of collaboration in art, the cultural dynamics between South Africa and Canada, and the future of printmaking in Saskatoon. Jillian emphasizes the significance of community, transparency, and the creative process in her work, inspiring listeners to embrace their artistic journeys.

In this episode of the Memo podcast, host Corey Michel interviews Mike Schwarz, founder and CEO of MyZone AI, a digital transformation agency focused on helping entrepreneurs navigate the complexities of AI. They discuss Mike's journey in automation, the impact of AI on the creative industry, and the fears surrounding AI adoption. Mike emphasizes the importance of embracing AI as a thought partner rather than a replacement, and shares practical steps for integrating AI into workflows. The conversation also touches on the future of creative teams, ethical considerations, and the potential for an intelligence explosion in AI.

Summary

In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos interview Leland Maschmeyer, CEO and co-founder of Collins, a renowned brand and design consultancy. Leland shares insights on the intersection of design and AI, the importance of brand differentiation, and his experience transforming Chobani from a single product company into a wellness platform. He emphasizes the need for designers to recognize their economic value and encourages young designers to take risks in their careers. The conversation explores the evolving role of design in creating intentional change and the significance of understanding value market fit in branding.

Takeaways

• Design is about creating intentional change, not just aesthetics.
• Brand differentiation is crucial in a competitive market.
• AI can enhance design processes but should not replace human creativity.
• Understanding value market fit is essential for brand success.
• Chobani's transformation illustrates the power of a wellness-focused brand.
• Designers should be proud of their work and its economic value.
• Pricing strategies are a creative discipline that can enhance perceived value.
• Young designers should take risks to maximize learning opportunities.
• Simplicity in design communication is key to success.
• The design industry must defend its economic value to thrive.