In this episode of Getting to the Bottom Line, host Stephanie Smith sits down with Billy Sammons, real estate professional and founder of Live Local Warm Marketing, to talk about the powerful impact of warm marketing on small business growth. Tired of paying thousands for cold leads that go nowhere? Billy shares how entrepreneurs can ditch outdated tactics and build real, sustainable communities around their businesses.

Billy walks us through his journey from high school teacher to real estate connector, revealing how shooting simple local business videos skyrocketed his CRM and transformed his marketing approach. He shares the exact strategy that helped one boutique owner grow her foot traffic through local collaborations—and how others can replicate her success.

If you're looking to grow your audience, stay top-of-mind, and make a real difference in your community (without breaking the bank), this episode is packed with actionable advice. Whether you're a solopreneur or a seasoned business owner, you’ll learn how warm marketing can be your best tool to drive engagement, referrals, and long-term loyalty.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Struggling with cash flow in your business—even though you're making sales? In Episode 33 of Getting to the Bottom Line, host Stephanie Smith is joined by co-owner and guest Kris Smith to break down the 6 essential cash flow drivers every business owner needs to monitor to stay profitable and sustainable.

Whether you're sending invoices, managing inventory, buying assets, or figuring out when to pay bills, this episode dives into how to strategically manage your cash so you're not constantly scrambling to make ends meet. With practical insights and real-life examples, Stephanie and Kris cover:

• How to reduce Days Sales Outstanding (DSO) and get paid faster
• Managing Days Inventory Outstanding (DIO) to avoid tying up cash
• Smart asset purchases and sales to boost liquidity
• How to time your vendor payments for maximum cash control
• Strategic use of debt and aligning payment schedules
• Balancing owner distributions and contributions to avoid cash strain

If you're ready to take control of your business finances and keep more of what you earn, this episode is packed with CFO-level advice delivered in a clear, non-jargony style.

👉 Subscribe for more weekly episodes focused on real-world financial strategy for entrepreneurs.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Welcome to Getting to the Bottom Line, where I’m your host Stephanie Smith (New Light Financial Solutions). In this episode, I sit down with Stacey Szynkowski of S Squared Ledger to dig deep into one of the foundational pillars of any scaling business: bookkeeping and payroll.

If you’ve ever felt uneasy looking at your profit & loss, questioned whether your revenue really supports growth, or wondered whether AI can “just handle” your finances — this conversation is for you. Stacey and I talk about:

• Common bookkeeping mistakes that sabotage clarity
• Why clean books are essential for hiring, investing, and decision making
• The limits of AI in financial management
• The cost savings you unlock when your books are organized
• When you should bring in a bookkeeper (or upgrade your current one)
• How she helps her clients with both bookkeeping and payroll systems

By the end of this episode, you’ll see why bookkeeping is not just about being “up to date” — it’s a strategic advantage.

Tune in if you want to move from “I hope my books are okay” to “I know exactly where my money is going.”

🔗 Connect with Stacey on LinkedIn: https://www.linkedin.com/in/ssquaredledger/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit