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Global Ambitions

Global Ambitions

Auteur(s): Stephanie Harris
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Welcome to Global Ambitions. Your 15-minute window into the minds of localization and international go-to-market experts. Discover how they respond to their biggest challenges.

© 2025 Global Ambitions Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • Agile Localization, Real Results

    Agile Localization, Real Results
    Dec 17 2025

    What if shipping a new language didn’t mean months of risk, rework, and late surprises? We sit down with Senior Localization Manager at HiBob, Pavel Riazanov to unpack how he dismantled a monolithic process and rebuilt it around small, iterative batches, layering in AI in ways that actually improved control and quality.
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    8 min
  • AI Without the Magic Button: Practical Power for Localization and SEO

    AI Without the Magic Button: Practical Power for Localization and SEO
    Dec 12 2025

    The AI boom promised a magic button. What we’ve learned is far more practical and much more powerful. We sit down with Brave’s Growth Product Manager, Andy Andersen to map the real gains teams can expect from AI in localization and SEO, where the technology still falls short, and how to explain the difference to executives who want results, not buzzwords.
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    18 min
  • Automation Meets AI: Atlassian's Localization Evolution

    Automation Meets AI: Atlassian's Localization Evolution
    Apr 30 2025

    Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change.

    Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.
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    13 min
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