Global Loyalty at Shell: Insights, Strategy & Impact (#725)
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Global Loyalty at Shell: Insights, Strategy & Impact (#725)
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À propos de cet audio
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
In this episode of Let’s Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value.
Hosted by Carly Neubauer
Show notes:
1) Oleksandr Koliakin
2) Kanan Nabar
3) Shell
4) Book recommendation: Personalized: Customer Strategy in the Age of AI
5) Book recommendation: Strengths Based Parenting
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