Unpacking ‘The Secret To Selling The Negro’ (1954) and The Black Business Perspective | Ep 2
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Unpacking ‘The Secret To Selling The Negro’ (1954) and The Black Business Perspective | Ep 2
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In this thought-provoking episode of The GoBlackly Podcast, we dive deep into the controversial 1954 video, “The Secret to Selling the Negro.” Produced by the Advertisers Educational Foundation, this video aimed to guide advertisers on marketing products to African American consumers. We dissect its content, highlighting the harmful stereotypes and racial biases it perpetuated, and […]
The post Unpacking ‘The Secret To Selling The Negro’ (1954) and The Black Business Perspective | Ep 2 first appeared on GoBlackly: Digital Marketing For Black-Owned Businesses.
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