Greg Coleman’s career took a turn that almost no one expects. After helping build a venture-backed tech company and appearing on Shark Tank, he shifted into a world most founders overlook: government contracting. In this conversation, Greg explains how startups, consultants, and small businesses can position themselves to work with federal agencies, navigate complex programs like SBIR and OTAs, and understand what it actually takes to break into the government market.Greg spent years inside the Department of Defense innovation ecosystem, where he evaluated early-stage technologies, managed prototype programs, and worked directly with founders trying to sell to the government. Today he advises companies on how to approach the federal market, avoid common mistakes, and build real opportunities inside agencies.If you're exploring government contracting for the first time, wondering how companies get funding, or trying to understand what separates successful federal vendors from everyone else, this interview gives you a clear, realistic starting point.Chapters00:00 – Greg’s background and early Air Force career02:15 – Flying high-level government officials and global missions04:05 – Launching a startup and appearing on Shark Tank07:10 – Entering the government innovation ecosystem (DIU, NSIN)13:45 – How SBIR and STTR really work for small businesses18:20 – OTAs and how companies move from prototype to production25:10 – Examples of emerging tech companies building for the government31:20 – The hardest challenge: crossing the “valley of death”35:00 – Greg’s advisory work helping companies approach the federal market38:30 – Greg’s thoughts on the GovClose Certification ProgramWork With GregGreg advises early-stage and growth-stage companies (Pre-Seed through Series B) on entering the federal market, building repeatable sales strategies, and navigating SBIR, OTA, and prototype pathways.Connect: https://www.linkedin.com/in/gregorycoleman/Become a Certified Government Contracting ProfessionalLearn federal sales, pipeline building, and modern acquisition strategies inside the GovClose Certification Program:https://govclose.comHire a GovClose-Trained ConsultantCompanies can get matched with trained federal sales consultants here:https://match.govclose.com

GovClose Certification Overview: https://www.govclose.comThere is a highly effective, results-driven certification that most people have never heard of — yet it consistently helps professionals break into six-figure federal sales careers, build multiple-six-figure consulting practices, and win meaningful government contracts for their businesses.In this video, former Department of Defense (now DOE) procurement officer Lt. Col. (Ret.) Richard C. Howard walks through the complete FY26 GovClose Certification Program syllabus, based entirely on how federal agencies actually buy. You’ll see how GovClose students:- Earn top-tier roles as public sector account executives- Build consulting practices supporting government contractors- Win contracts for their own companies through data-driven strategy- Learn a repeatable process grounded in federal spending analytics- Apply what they learn through the GovClose War Room implementation systemThis is a full breakdown of the core curriculum, the methodology behind it, the real examples of what this certification prepares you to do in the federal marketplace.CHAPTERS00:00 314 Professionals Trained and the Outcomes They’re Seeing00:15 Three Types of Results: AE Careers, Consulting Wins, Federal Contract Success00:30 Rick Howard’s Background Managing $82B in DoD Contracts01:00 What You Will Learn in This Full Syllabus Walkthrough01:15 Why GovClose Is Not a Proposal-First Program01:30 The Three Paths to Applying GovCon Expertise02:00 Path 1: Contractor Path for Existing Business Owners02:45 Case Study: David Ortiz and Federal Logistics Contracts03:00 Path 2: Consultant Path for Those Without a Business03:15 Ivan’s Path: Consulting Clients and Transition Into a Top Role03:45 Path 3: Professional Path and High-Level AE Careers04:15 What These AE Roles Look Like in Practice04:30 Jacob’s Result: Standing Out Against Experienced Applicants05:00 Phase 1: Government Contracting Fundamentals06:00 Understanding Whether the Government Buys What You Sell06:15 Phase 2: Niche Development Through Federal Spending Data07:00 Identifying Low-Competition, High-Demand Niches07:30 Student Feedback: Eliminating Blind Spots Through Strategy07:45 Phase 3: Building the Federal Sales Roadmap08:15 How Agencies Buy: Vehicles, Set-Asides, Patterns08:45 Matching Your Company Profile to the Right Vehicles09:00 Estimating Realistic Potential Using Competitor Behavior10:00 How the Roadmap Helped Jacob Win His Interview11:00 Phase 4: Pipeline Building with Early-Stage Opportunities12:00 Why Waiting for Posted Solicitations Doesn’t Work12:15 Phase 5: The Art of Winning Through Meetings and Influence12:45 Rick’s Account Executive Example: Why Meetings Drive Success13:15 Understanding the Market Research Phase14:00 Case Study: Why Sam’s Bids Were Late in the Process14:30 Phase 6: Mastering Proposals and Compliance Requirements15:00 Avoiding Disqualification Through Proper Compliance16:00 What Happens After 12 Weeks: The War Room17:00 Implementation Support: Pricing, Clients, Post-Award Guidance18:00 Access to Experts Across the GovCon Ecosystem18:30 Choosing Your Specialization After Certification19:00 Advanced Topics: Vehicles, SBIR, OTA, and Acquisition Strategy20:00 Deliverables You Leave With (Roadmap, Pipeline, Strategy, Niche)20:45 Certification Benefits: Badge, Recommendation, CRM, Community21:00 Who This Program Is Not Designed For21:45 Who This Program Is Designed For22:30 The Work Required and What True Expertise Looks Like23:00 How to Learn More or Join GovClose Recommended Videos to Watch NextThe 15 Rules of SAM.govhttps://youtu.be/gdh8dNBT46M27 Steps to Write Winning Proposals for Government Contractshttps://youtu.be/4Db9iCNlhw8The High-Paying Job Military Veterans Have Never Heard Ofhttps://youtu.be/cXGnPUaimAUConnect with Rick on LinkedIn: https://www.linkedin.com/in/govclose/Hire a GovClose Trained Consultant: https://match.govclose.com

Andy Main is a former UFC fighter, the youngest person to appear on The Ultimate Fighter -at the time, an MMA champion, a serial entrepreneur, and the CEO of ROE Defense. Rick talks to Andy about why he started a defense tech company, his amazing career in mixed martial arts, and his philosophy on business and life. Andy's a member of the GovClose certification program. If you'd like to check that out, you can do so at the following link: https://www.govclose.comWatch Next:The 15 Rules of Government Contracting. https://youtu.be/gdh8dNBT46MConnect with Rick on LinkedIn: https://www.linkedin.com/in/govclose/Connect With Andy on Linkedin: https://www.linkedin.com/in/andymain1/#ufc #mma #veteran #defensetechnology