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Grammys Recap & The Rise of Pop Stardom: How Social Media is Making Music’s Next Big Stars

Grammys Recap & The Rise of Pop Stardom: How Social Media is Making Music’s Next Big Stars

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The 2025 Grammys highlighted a shift in the music industry—social media is now the ultimate launchpad for rising stars. In this episode, our Senior Community Manager Kendall joins the show as we break down the biggest moments from the Grammys and explore how artists like Chappell Roan and Sabrina Carpenter have skyrocketed in popularity thanks to platforms like TikTok.


We’ll dive into how TikTok has reshaped artist discovery, why festival performances and viral moments create “FOMO” fan engagement, and how Sabrina’s time as an opener forThe Eras Tour helped push her into the mainstream.


Is social media the new A&R department? Let us know your thoughts in the Spotify comments!


#Grammys #MusicMarketing #GenZ #ChappellRoan #SabrinaCarpenter #TikTokMusic

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