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Grassroots Podcast Growth: Cutting Through the Noise

Grassroots Podcast Growth: Cutting Through the Noise

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 Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noiseViral fame fades, relationships anchor true powerForget algorithms ... "door-knocking" builds real loyaltyAnnoying or helpful? Your marketing's razor's edgeNeighborhood influence trumps paid ads, every timeListeners lust for connection, not more emailEnvy the "hidden giants" winning offline Why You Should Listen How political campaigns in your backyard can unlock secret podcast marketing tricks (no politics required!)The cunning ways local candidates are cutting through relentless noise ... and how you can steal their playbook for your podcastWhy overwhelming your audience with more "content" could be killing your downloads (and the anti-noise shortcut that seduces listeners)Ever been added to an email list you never signed up for? Use this psychological switch to make listeners beg for your updates insteadWhat makes relentless door-knocking insanely effective ... get ready to make your audience lust after your showThe forbidden mistake: Why most marketers (and podcasters) become the enemy by ignoring this two-word strategyHow becoming "helpful" (instead of "annoying") can instantly boost your listening rates and win rabid fansDiscover the envy-inducing story of the dark horse candidate who mobilized an army ... using zero advertising dollars!The seduction of live events ... why toe-to-toe connections crush viral videos and social media hacks, every single timeSneaky ways to leverage word-of-mouth, harness laziness, and let others do your marketing for youWant listeners who never jump ship? Use this "community glue" secret no social network algorithm can touchThe glutton's path: How consuming more content leads to chaos ... and how saying less gets you heardHow to wield power and control over your niche by showing up where your listeners already worshipDominate local meetups, crush online webinars, and invade secret events for unfair audience growthWhy even mega-podcasters with "bajillion downloads" envy grassroots hustlers who grind out unstoppable loyal fanbases Episode Timestamps [00:02:56] The secret of surviving overwhelming noise: why most podcast ads are just clutter—and what you can do about it right now[00:05:42] The cringe story of how a political candidate put me on her mailing list without permission ... and why it's a marketing mistake you must avoid[00:06:42] The truck stop fire rescue: when "annoying" becomes "helpful" ... a must-hear lesson for marketers on grabbing attention for the right reasons[00:08:31] Why viral videos won't build your real audience (and what Nashville's "Hoktua girl" can teach you about lasting impact)[00:10:33] The grassroots army that knocked on 1,000 doors in my neighborhood ... how a "long shot" candidate flipped the script in a deeply red district[00:12:23] How to activate a network effect: turning one-on-one connections into contagious enthusiasm for your podcast[00:13:32] The radical truth: stepping off social media for a few days will show you what real relationships look like ... here's why offline connection wins every time You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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