Hamza Qamar, Senior Director of Product, Innovation & Design at mobileLIVE, joins Mudassar Malik on Behind the Growth to break down what it really takes to lead product innovation inside enterprise environments—and why technical talent alone doesn’t cut it.

Starting with a story from his early days as a software engineer, Hamza explains how a single round of informal user conversations reshaped not only a feature, but his entire approach to product leadership.

Throughout the conversation, Hamza lays out a practical framework for managing uncertainty across the product lifecycle—balancing experimentation, iteration, and scale by asking two deceptively simple questions: How certain are we that this adds value for users? And how urgently does the business need results? He explains how this model has helped him make sharper decisions while still giving room for exploration.

The conversation moves into how AI is influencing the product function, with Hamza highlighting the shift from spreadsheet-heavy reporting to conversational analytics that accelerate understanding and action. He shares how he’s using these tools with teams today—not just to extract insights, but to turn data into collaborative decision-making moments.

Finally, Hamza reflects on the leadership behaviours that drive consistent performance in product teams. From shared ownership to inclusive problem-solving, he emphasizes the need for environments where creativity and accountability can coexist. For product and technology leaders navigating scale, pace, and complexity, this episode offers a grounded, execution-first lens on innovation that delivers.

Hamza shares his perspective on:
- Scaling without sacrificing user insight
- Being cautious of misleading data
- Testing trends instead of chasing them
- Measuring true product innovation impact
- Lessons from telecom product misfires

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.