This week I'm sharing a conversation with women's fitness and transformation coach Shannon Hanson, who made the switch from restaurant manager to full-time coach in exactly one year.

In this episode, Shannon walks us through what happened during that year, including the parts most coaches skip over. She shares what it was like announcing her new career before she felt fully ready, why her early "I help everyone" approach fell flat, and how choosing to focus on women over 40 suddenly made outreach much easier. We got into the promotion that brought her nine new clients, the beta program that taught her a few hard lessons, and the day she realized she really didn't need her job anymore.

In this episode, we talk about:

• What it really looks like to build a business from scratch
• Why niching down works even when it feels limiting
• How she got her first clients and the emotional rollercoaster that came with it
• Why picking a quit date helped her actually follow through

🎯 Want help making health coaching your full-time thing?
Email Full-Time to Michelle@HealthCoachPower.com

Find Shannon on Instagram here: https://www.instagram.com/hansonshannon/

📱 Subscribe so you never miss an episode:
Apple Podcasts – https://apple.co/2sOjwVA
Spotify – https://spoti.fi/2Y0Eu1r
YouTube – https://www.youtube.com/HealthCoachPowerCommunity

Ever feel pressure to fit into a certain "nutrition camp" or act like an online guru just to be seen as legit?

Erin Power has been a practicing health coach for over a decade, working mostly with women in their 40s and 50s who've spent a lifetime dieting and are exhausted by the whole thing. She's also the coaching director at Primal Health Coach Institute, where she trains coaches in both the methodology and mindset of real-world coaching.

In this episode, Erin and Michelle talk about coaching from a primal/ancestral perspective without falling into dogma, and what it really takes to help women lose weight in midlife. You'll hear how Erin intentionally works in longer coaching containers, what she does when clients don't lose weight right away, and why she believes most of the work is emotional—not just nutritional.

You'll learn:

• What "primal" really means (and how it's evolved over the years)
• Why women 40+ often need more time and more compassion, not harsher rules
• The three emotions Erin coaches through most: frustration, discouragement, disappointment
• How she supports a plant-based client within a mostly animal-protein-forward philosophy
• Why repeating your core message online builds trust and attracts the right clients

🎯 Want help turning health coaching into your main thing?
Email "Full-Time" to Michelle@HealthCoachPower.com

🔗 Connect With Erin Power:
Instagram: https://www.instagram.com/eat.simple.erin
Her Podcast: https://www.eatsimple.ca/podcast
Health Coach Radio (Primal Health Coach Institute): https://www.primalhealthcoach.com/health-coach-radio/

📱 Subscribe so you never miss an episode:
Apple Podcasts – https://apple.co/2sOjwVA
Spotify – https://spoti.fi/2Y0Eu1r
YouTube – https://www.youtube.com/HealthCoachPowerCommunity

Have you ever thought about leaving your corporate job for something more meaningful?
Michelle did exactly that when she left a career in advertising to become a health coach. After more than 15 years of running her own business, she is sharing the truth about what life looks like on the other side.

You will learn:

• What makes coaching work feel so fulfilling
• The biggest challenges new coaches often face
• How to plan ahead before you leave your job
• Why small, consistent steps are better than big, risky ones
• How to know if self-employment is the right move for you

🎯 Want help planning your next step? Email "Corporate" to Michelle@HealthCoachPower.com

📱 Subscribe so you never miss an episode:
Apple Podcasts – https://apple.co/2sOjwVA
Spotify – https://spoti.fi/2Y0Eu1r
YouTube – https://www.youtube.com/HealthCoachPowerCommunity