Health Tourism After COVID-19: The Road Ahead

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Health Tourism After COVID-19: The Road Ahead

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A discussion with Irving Stackpole & Laszlo Puczko The COVID-19 crisis has plunged the global travel and tourism sector into a deep freeze, and the health tourism markets into hibernation. With travel into and out of most destinations difficult or impossible, consumers have stopped traveling for health, dental and medical services. Demand is frozen. On the supply side, healthcare systems are rising to meet the challenges of the pandemic. They are not focused on elective or non-urgent procedures. Supply is not available. In this unprecedented crisis, how can health tourism providers and destination management organizations look ahead and plan for the future? Will medical tourism “return to normal”? While the crisis is still unfolding, we can prepare for the lifting of travel restrictions, and a return to business activity in the health, wellness and medical tourism markets. Will travellers return? And if they do, what will the “new normal” look like? Will health & wellness providers a

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