Health Tourism Markets: Light at the End of the Covid-19 Tunnel

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Health Tourism Markets: Light at the End of the Covid-19 Tunnel

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Fragmentation in Health Tourism: The end of COVID-19 is just the beginning Can we anticipate the likely return of health tourism markets around the globe? Yes. Understanding that “health tourism” is not a single, monolithic business or industry, but a set of regional vertical markets; the end of COVID-19 shows the fragmentation in health tourism markets. We are seeing hopeful signs of the end to the dreadful COVID-19 pandemic. The vaccines work against the initial strain and (mostly) the variants, new ones are coming online and, overall, they all have modest side effects. The goal of herd immunity is in sight; for the UK it could be as early as May 2021, in the US June 2021 and in the Euro Zone, because of delays in vaccine access, herd immunity may not be achieved until May 2022. Because of the complexity of the virus (SARS-CoV-2), its many variants and the uncoordinated public health response between and among countries, it is likely that we will see positivity go up and down for th

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