Posting on social media isn’t the same as marketing. In this episode, we break down the difference—and why it matters.

Most healthcare practices know social media should be part of their marketing, but what does that actually look like in practice? In this episode, Grace and Paul talk about the real opportunity (and the common mistakes) when it comes to using platforms like Instagram and TikTok to attract patients.

Whether you're running a dental office, a med spa, or any patient-facing practice, you’ll learn how to stop treating your feed like a bulletin board—and start using it like a trust-building machine.

What You’ll Learn:

➡️ The difference between posting and marketing—and why most healthcare practices are stuck in bulletin-board mode
➡️ What actually works on social media for healthcare: patient testimonials, doctor profiles, and platform-optimized education
➡️ Why credibility content (like polished videos) matters more in professional services than almost anywhere else
➡️ How to balance connection and professionalism in your content—without feeling cringey or fake
➡️ The one question every practice should ask: “Are we talking to patients—or in front of them?”

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
✅ Follow/Subscribe so you never miss an episode
✍️ Leave a quick review (tell us your favorite takeaway)
📲 Share this with a healthcare provider who needs a better content strategy

Follow Us:
Instagram: @griffith.media
LinkedIn: Griffith Media

Credits:
A Griffith Media production.
Recorded at Big Screen Studios, Dallas, TX.
Produced by the Griffith Media team.