In the third episode of the Housing Japan Podcast, we sit down with Alfie Goodrich, a British-born photographer who has called Tokyo home for over two decades. His career spans music industry PR, royal photography, and partnerships with global brands like McLaren, Rolls Royce, and Time magazine. For the past decade, Alfie has worked closely with Housing Japan, capturing luxury properties and contributing to the newly relaunched LUXE Magazine.

Alfie’s path to Japan began through the music industry. While managing a London record label, he travelled to Tokyo to secure Japanese distribution. Though he studied photography at art school, it was only after leaving the music business in 2001 that he turned his camera into a full-time career. When he relocated to Tokyo, Alfie made a conscious decision to focus solely on photography.

His collaboration with Housing Japan started around 2015 with rental property shoots. That relationship grew into larger projects, including the Gravitas development. Beyond property photography, Alfie took on the company’s original magazine, eventually producing six issues before it went on hiatus during the pandemic. In 2024, he led the creative team behind LUXE Magazine, a complete rebrand that shifts toward a more photo-forward, lifestyle-focused publication.

The debut issue features stories ranging from a snowy road trip to Karuizawa to a profile on a woman continuing her late husband’s wooden handle-making business. A future issue will include a feature on a young beekeeper in Nagano reviving his grandfather’s Japanese honeybee operation.

Throughout the conversation, Alfie shares practical insights for photographers, from previsualization techniques to the importance of building good taste through books, films, and exhibitions.

LUXE Magazine is available online at luxemagazine.jp and in select locations across Tokyo.