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The best furniture tells a story you can feel in your hands—and sometimes hides a secret. We sit with master maker Ramon Valdez to unpack how marquetry, tight joinery, and magnetic hidden compartments evolved into a resilient business that reaches customers around the world. Ramon traces his journey from cabinet shops and gallery floors to a modern model fueled by Instagram, community, and products that keep earning—plans, ebooks, and 3D‑printed tools designed for real shops.

You’ll hear how a single jig request turned into a product line, why the Domino Dock jumped from plywood to 3D printing for true shelf appeal, and what it really takes to bring a tool to market—from Fusion drawings and iterations to packaging and shipping. Ramon explains the systems that make craft repeatable: jigs built on a simple promise of faster, safer, more accurate; a bench layout where every tool has a home; and an ecommerce flow with WooCommerce that replaces messy DMs with clean orders and global labels in a tap.

We also dig into the hard choices behind growth without hiring, the role of outsourcing while guarding quality, and the power of digital products as genuine passive income. Ramon’s take on trends, pivots, and process will resonate with makers and entrepreneurs alike: build what sells, keep your pivot ready, and let small, disciplined systems unlock big creative wins. If you’re curious about turning craftsmanship into a sustainable business—without sanding the soul off the work—this conversation is your blueprint.

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This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing).

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