How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility
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How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility
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Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.
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