How Aaron Parnas built a massive Gen Z news audience
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How Aaron Parnas built a massive Gen Z news audience
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Independent reporter Aaron Parnas has built one of the fastest-growing news audiences on social media, with millions of followers across TikTok and Instagram. Known for breaking down politics in a casual, direct style, Parnas has become a trusted source for many Gen Z viewers who aren’t watching traditional TV news. Parnas joins USA TODAY Senior Reporter Jay Stahl to discuss how he built that audience, why younger Americans are turning to creators for news and what the shift means for the future of journalism
Let us know what you think of this episode by sending an email to podcasts@usatoday.com.
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