How Big Brothers Big Sisters Raised $13M with Macy’s and What Every Nonprofit Can Learn
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How Big Brothers Big Sisters Raised $13M with Macy’s and What Every Nonprofit Can Learn
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15% increase in earning potential and 20% increase in college attendance - that’s what Big Brothers Big Sisters of America can do for kids through their youth mentorship programs - and are celebrating 120 years of service!
Their recent campaign, partnering with Macy’s, has raised $13 million to propel their mission of providing free life-changing mentoring services to the youth who need it most in this country.
And was awarded the Engage for Good Halo Award for best Cause Marketing Initiative of the year.
Of course, every nonprofit wishes for great corporate partners like this. How do you develop those kinds of relationships? How do you make the most of them? Adam Marquez, Senior Director, Cause Marketing at Big Brothers Big Sisters of America, shares his expert insights.
Allies he needs right now:
Youth mentors are always needed
Partners in policy change to expand mentoring resources
Influencers and media partners to share their story
Corporate partners to reach more children
Visit BeBigNow.org to learn how you can get involved.