What if the real reason you’re stuck charging commodity prices isn’t your skillset, but your positioning?

And what if the fastest path to premium pricing was hiding in what makes you weird?

Too many founders get trapped in the “expert hamster wheel”, doing great work but still competing on price. In this episode, you’ll discover why the entrepreneurs commanding the highest fees aren’t the most qualified, they’re the most specific. You’ll learn how to uncover and build your unique “specific knowledge stack” so you can escape the competition and dominate a category of one.

In this episode, you’ll discover:

• How to run a “knowledge gap audit” to spot where you’re still competing in commodity markets—and exactly what to do instead
• A 4-phase blueprint to map your obsessions, talents, and experience into a monetizable intersection no one else can copy
• The 70-20-10 strategy for building and monetizing your specific knowledge,without killing your current income stream

Hit play to start building a business around your irreplaceable value, so you can charge more, work less, and eliminate competition by being the only one who does what you do.

Discover how to build wealth, unlock the habits of millionaires, and master how billionaires think using mental models, decision-making psychology, and elite performance psychology as we explore the wealth mindset, money mindset, and millionaire mindset that fuel generational wealth, financial freedom, and discipline and success, this is the financial freedom podcast where thinking like the rich, learning brain hacks for success, understanding cognitive biases, and applying thought frameworks, decision frameworks, productivity mindset, and success strategies all come together with behavioral economics, psychological hacks, and the psychology of success to help you think like a CEO through the lens of critical thinking podcast insights and mental models podcast breakdowns.

What if the very things you’ve been taught to hide your weirdness, your obsessions, your non-traditional path are actually the keys to building wealth no one can copy?

Most entrepreneurs are stuck chasing generalized advice, trying to become more “professional,” more “balanced,” or more like whoever’s trending this week.

But billionaires don’t follow that path.

They get rich by leaning fully into what makes them unlike anyone else. In this episode, you’ll uncover the truth behind Naval Ravikant’s concept of “specific knowledge” and why it’s the only kind of knowledge that makes you irreplaceable in a world flooded with generalists.

In this episode, you’ll discover:

• Why well-rounded professionals struggle to stand out, and how to flip the script by amplifying your unique combination of talents, curiosities, and personality.
• The $200M blueprint Joe Rogan used to turn his weird obsessions into an empire nobody can duplicate, and how you can apply the same principle starting today.
• A step-by-step framework to identify, develop, and position your specific knowledge so that price becomes irrelevant and competition disappears.

Press play to start weaponizing your weirdness into wealth and build a business that no one else can copy, even if they tried.

What if the biggest reason you're stuck isn’t lack of skill, time, or strategy—but a hidden identity that keeps sabotaging your decisions?

Most entrepreneurs are trying to upgrade their results without upgrading the self-concept driving their choices. They set goals, but their identity silently drags them back to short-term thinking, stress-based decisions, and reactive moves. In this episode, we dismantle that internal trap and show you how to architect a new identity from the ground up—one that makes high-leverage behavior automatic instead of exhausting.

By the end of this episode, you'll walk away with:

• A clear process to audit the invisible identity currently running your business and uncover how it's capping your income and decisions
• A practical framework to adopt billionaire-level identities, so you think long-term, stay calm under pressure, and make systematic choices that create exponential results
• A step-by-step blueprint for installing and reinforcing a new identity, so you're not just motivated for a day, you become the kind of person success sticks to
• Real-world examples of what identity-driven decisions actually look like in business, and how to make them your default mode

No more willpower games. No more hoping you'll “stay consistent.” This is about shifting who you are so your decisions finally align with your ambition.

Discover how to build wealth, unlock the habits of millionaires, and master how billionaires think using mental models, decision-making psychology, and elite performance psychology as we explore the wealth mindset, money mindset, and millionaire mindset that fuel generational wealth, financial freedom, and discipline and success—this is the financial freedom podcast where thinking like the rich, learning brain hacks for success, understanding cognitive biases, and applying thought frameworks, decision frameworks, productivity mindset, and success strategies all come together with behavioral economics, psychological hacks, and the psychology of success to help you think like a CEO through the lens of critical thinking podcast insights and mental models podcast breakdowns.