How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withers

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How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withers

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In this episode, Dr. Nicki Morley speaks with Dr. Caroline Withers, Head of R&D Consumer Sensory Science at Carlsberg Britvic, to explore how innovation is shaped by deeply human experiences. From the aroma of coffee to the emotional boost of a mid-afternoon drink, Caroline shares how sensory science and consumer insights shape the development of innovative products. They discuss the power of curiosity, the role of AI in R&D, and the importance of early collaboration between marketing, R&D, and product teams to create innovations that truly resonate.

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