What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.

From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.

🎯 In this episode:

• How PR and SEO work together to skyrocket brand visibility

• The secret to newsjacking without forcing a viral moment

• Using automation to scale relationships (not replace them)

• Building a PR team that’s data-driven and creative

Whether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.

📍 Recorded in Austin, TX
🎙️ Hosted by Brandi Sims, Founder of Brandinc PR
🔗 Watch on YouTube: youtube.com/@brandincpr
🎧 Listen everywhere: Apple Podcasts | Spotify

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