How Great Leaders Turn Transitions into Long-Term Referrals
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Transitions of care are some of the most emotionally charged moments in senior living — and they are where trust is either built or broken.
In this episode, Erin is joined by regional long-term care business development leader Kaci to explore why transitions of care are not just operational or clinical challenges, but true leadership moments.
Together, they unpack why senior living breaks down most often during transitions, how mismanaged emotions lead to fractured relationships, and why the way a family feels when they leave your community becomes your reputation.
Through real-world examples and a rapid-fire “Agree, Disagree, or It’s Complicated” segment, this episode bridges sales, service, and leadership — offering clarity for Executive Directors, regional leaders, sales professionals, nurses, social workers, and anyone navigating complex care conversations.
In This Episode, You’ll Learn:
- Why transitions are emotional long before they are logistical
- The difference between change and transition — and why it matters
- How mismanaged emotions derail trust during care transitions
- Why communication failures are often capacity failures
- How leaders unintentionally turn referrals into ruptures
- When sales should (and shouldn’t) be involved in clinical conversations
- Why relationships don’t end when residents leave — they begin
Learn more about the 100% Leader here
New ED's Playbook to Creating and IMpactful Community Cultrue
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