How He Built and Scaled an Assisted Living Business | Serg Lupescu E39
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Serg Lupescu went from living in his car to owning 255 licensed assisted living beds.
In this episode of The Lo-Down, Serg shares the raw truth about walking away from nursing to build an assisted living business from the ground up. He opens up about the sacrifices, mistakes, and lessons learned while scaling from his first small facility to a multi-location operation.
This conversation goes beyond surface-level success and dives into what it actually takes to choose a harder path, stay resilient through uncertainty, and build something real over time.
What we cover:
- Why he left a stable nursing career for entrepreneurship
- The reality of living in his car while starting his first facility
- How he chose assisted living as his niche and why it matters
- Scaling from 5 beds to 255 and the systems that made it possible
- Location, licensing, and regulations most people misunderstand
- Preventing burnout in healthcare-focused businesses
- Using social media to build credibility and attract opportunities
- Why taking action beats perfect planning
Whether you’re in healthcare, real estate, or simply questioning the traditional path, Serg’s story is a powerful reminder that the right niche paired with relentless action can change the trajectory of your life.
Connect with Serg Lupescu:
Instagram: https://www.instagram.com/serg.lupescu
YouTube: https://www.youtube.com/channel/UCMnasdyxsKn0ULRpS4Zi7Zw
Connect with Lorenzo Mercado:
Instagram: https://www.instagram.com/lorenzo.mercado
Websites:
https://www.mercasaventures.com
https://www.ascentcapital.llc
Timestamps
1:20 From Nurse to Entrepreneur5:40 Living Out of a Car While Getting Started13:25 Choosing Entrepreneurship Over Stability21:59 Why Assisted Living Became the Right Niche32:53 Lessons From the First Facility40:39 Thinking Bigger Than the First Win47:38 Transitioning Into Commercial Assisted Living54:45 What New Assisted Living Investors Miss59:01 The Real Challenges of Scaling1:01:58 Building a Positive Workplace Culture1:07:20 How Social Media Changed the Business