How Much is a New Customer Worth to You
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How Much is a New Customer Worth to You
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In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition.
Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages.
This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this!
Resources, Links & Mentions:Learn how to run your own ads like a pro: The ROAS Lab
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Megan Winter on Instagram: @meganwinter
Lume Marketing on Instagram: @lumemarketing