In this solo episode of Better Your Business, Cheryl Goetz shares how she created her perfect calendar to go from feeling scattered and anxious to focused, present, and aligned. Designed for realtors juggling both business and personal demands, Cher walks listeners through a step-by-step process to build a calendar that supports intentional growth—both personally and professionally. With a focus on mindset, boundaries, and practical strategies, this episode offers a real-world framework for creating a business that fuels your life, not drains it.

In this episode you will hear:

• [00:50] Cher’s transformation from a reactionary, anxious schedule to one that brings calm, focus, and joy.
• [01:49] Why your mindset around time boundaries needs to shift before your calendar can truly work.
• [03:59] The “perfect month” planning exercise: organizing personal responsibilities, celebration prep, and time for future-you.
• [07:46] How to identify small steps that move you toward big personal goals like financial health or wellness.
• [08:49] Structuring your calendar for present business: showing up for active clients with built-in flexibility.
• [10:57] Future business planning: Cher’s Venn diagram approach to choosing marketing activities that feel good and attract aligned clients.
• [13:25] Systems-focused business development: identifying and improving backend processes (CRM, finances, client experience).
• [17:16] Weekly “Review + Preview” practice: how to reflect, follow up, and proactively plan for a smoother week.
• [25:30] Why narrowing your focus each month matters and how to adjust your calendar to better fit your energy, capacity, and priorities.

Connect with Cher:

Instagram: @chergoetz_

Join the Better Your Business Membership: https://betteryourbusiness.thinkific.com/collections

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca