How ShopMy Became a Billion-Dollar Business, with Co-Founder Tiffany Lopinsky
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How ShopMy Became a Billion-Dollar Business, with Co-Founder Tiffany Lopinsky
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Ever clicked a ShopMy link and wondered what’s actually happening behind the scenes? Today on Let’s Get Dressed, I’m sitting down with Tiffany Lopinsky, the co-founder and president of ShopMy. Now a billion-dollar business, ShopMy is powering affiliate links for nearly 200,000 creators and thousands of brands, with the power to dramatically disrupt the marketing industry and the way we shop. We get into how affiliate really works, why follower count doesn’t equal sales, consumer behaviors, and what ShopMy’s new shopper app and circles mean for the future of personal shopping.
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