What if your podcast could be the next billion-dollar media company? Georgie Holt is already building them with Steven Bartlett and she reveals exactly how.

In this episode of The Business of Creators, Ian Shepherd sits down with Georgie Holt, CEO of FlightStory & Co Founder of FlightStory Studio, who shares the playbook for turning creators into powerful media brands, using data, AI and obsessive focus on audience value.

You’ll hear how they’ve scaled The Diary of a CEO into cultural phenomena and why the next generation of media empires will be built by creators, not corporations.

Topics Discussed:
- What FlightStory actually does (and why it’s more than a podcast network)
- How to evaluate creators like venture capitalists
- The tools and data behind FlightStory’s “creator radar” system
- Why community and long-form content are essential for scale
- How AI is shaping the future of content creation

What You’ll Learn:
- How to turn your content into a full-scale media brand
- What metrics and experiments actually move the needle
- The mindset shift from “creator” to “founder”
- How to structure a team that helps you scale beyond platforms
- Why audience obsession drives long-term growth

Listen to learn actionable strategies to grow your creator business and don't forget to subscribe to the channel for more insights on the business of creators!